What do you want from this whole online business-thing? Your answer is the first and most important reflection in our Content Strategy engagements. If you know what you want your website to do but you're unsure of how to point it in the right direction or move the needle, it may be time to think about content strategy. Our job as content strategists is to produce strategically-planned, appropriately developed website and social media content in your brand voice that fronts your knowledge, experience, authority, and readiness to help.
Keep your voice authentic and brilliant
How you (yes, you) say things is important. We can bridge the gap between you as the expert, and your audience. Whether you have a little to say or a lot, our job as your content strategists is to develop what you are saying into a few more words (maybe a little, maybe a lot) in keeping with what you already said; and prepare it for a variety of platforms in just the way you would say it. Brands that publish regular content stay relevant with their audiences. You don't need to have perfect wording to say the best things.
Inventive strategic direction
It's not just that your voice be present, but how it moves from screen to screen is important. We have the chops to notice what content is working in which channels and will bring these details into our decisions on content strategy going forward. At the same time, we are SEO experts and will deliver code-based and structural search engine optimization objectives. While get to know your audience and potential audiences and meet them where they are looking for you, we also assure that from a technical perspective, your website is ready to meet them.
Watch it work
Sit back and enjoy an increased rate of leads and sales, or watch the fancy analytical graphs - either way, you will see the results in increased business and interest in your brand. Additionally, our reporting will list our accomplishments as a team along with good news and evidence of opportunity, so you're along for the ride no matter what; understanding our moves and how they are helping you.
Let us help:
The sooner you tell us we could be working together, the sooner we can get started honing your brand's content strategy:
Content Strategy, Search Engine Optimization (SEO) is generally associated with:
Increased organic search visibility and brand reach.
Compound return on investment month over month, year over year.
Increased business despite not being distracted by online matters.