Content Strategy and SEO
Part of: Our Process
Not everybody needs SEO - but if improved presentation on search engines, better leads, increased online sales, or authoritative presence are on your list of desired improvements, we are ready to assist. With our monthly SEO monitoring, reporting, and action, your website will be the strongest version of itself, every day.
Our Content Strategy / SEO approach is centered around your goals and objectives, not fill-in-the-blank stats. We have been trained by the competition and use the most complete, up-to-date tools available, and paired with your goals and objectives, we deliver results that matter. It’s not just getting to the top of search engines if the user cant’ decide what to do next. If your documentation doesn’t have clear delineations between versions of a product, consumers can still get lost and frustrated even if they find your website first.
SEO as a holistic practice
Our SEO/CRO (search engine optimization / conversion retention optimization) practice produces outstanding results because we focus on the whole business. It's not just clicks and credit cards; it's all that you are doing.
This is an office where "Success" means different things to different people. Where are you trying to go? "Increase sales" is the result of many processes that we take a look at. Your focus and mission is the most important consideration in our Content Strategy engagements. With a complete vision of your business or organization, you may still be unsure of how to move the needle. It's not just that your voice be present, but how it moves from screen to screen m. We have the chops to notice what content is working in which channels and will bring these details into our decisions on content strategy going forward. At the same time, we are SEO experts and will deliver code-based and structural search engine optimization objectives.
We offer Content Strategy and SEO to our clients and and colleagues (agency owners, fellow developers) who are interested in working on someone at their level - who communicates in their language and maintains friendly boundaries while seeking to help. If you're a Craft CMS or ExpressionEngine developer or agency looking to add SEO to your portfolio, please get in touch. We can get your clients the results you want, hassle-free.
Google Analytics 4 Conversions
If you rely on Google Universal Analytics for website monitoring, you have less than a year to migrate to its replacement, Google Analytics 4. Sign up today to prevent your critical analytical data from going dark. There are also wonderful improvements to GA4, bringing insights closer to the surface. Have advanced configurations or eCommerce concerns? We can expertly track campaigns and sales. See what else we like about GA4.
Inventive Strategic CRO
CRO, or Conversion Retention Optimization, is the web development side of SEO. It's not just that your voice be present, but how it moves from screen to screen is important. We have the chops to notice what content is working in which channels, and conversely can identify where users may be hung up or expecting more. We bring these details into our decisions on content strategy going forward. At the same time, we are SEO experts and will implement code-based and structural search engine optimization objectives. While get to know your audience and potential audiences and meet them where they are looking for you, we also assure that from a technical perspective, your website is ready to meet them.