Streamlined design, high-traffic website optimization
High-demand at the server level
Websites that serve populations as large as Bergen County, New Jersey have demands on their servers and bandwidth that need specialized attention and skills. Well-optimized, high-traffic websites attract not only dedicated users but scrapers and AI bots some of which won't stop until the server is overwhelmed. While some environmental stress is expected, bot and nefarious traffic needs to be managed to keep the website online and in service. Aquarian keeps Bergenmama.com up to date, in service, and optimized for preferred traffic.
See The subtle art of bot fighting on our blog to learn more about how our process around uptime has evolved.
Front-end Optimizations
Our team has deployed new designs for the header and footer, including SVG icons to improve load time and page speed. We have deployed improved image handling on every page which has also improved page speed. We also converted all fonts away from Google fonts to local service so the web pages make fewer requests to third party providers, speeding up the pages.
The new and improved Black Book, which details the website's favorite services around Bergen County, has improved the website's favor with its core users for showcasing trustworthy businesses in an easy-to-navigate index.
Even though it's not required, Aquarian deployed cookie management on the website to assure that no matter what the levels of traffic and business on the website, it stays compliant with applicable law.