Caroline joined Andrew Welch and Tom Anderson on the devmode.fm podcast.
In this discussion, we begin with the overall view of the practice of Search Engine Optimization (SEO) and the reputation it appears to carry lead by unscrupulous practitioners. We discuss the science that gets applied to SEO as part as an effective overall content strategy, and illustrate the kinds of questions that can be solved by a/b testing.
Other participants included Andrew Welch of NYStudio107 and Tom Anthony of SearchPilot.